Luxor Laine was established by Lorraine de Klerk, who, after more than two decades in the Hospitality Industry, aspired to provide a personalized service that keenly observed and catered to the unique needs, preferences, and desires of a select clientele. The goal was not just to have a few clients but to offer a level of service that ensured their travel and stay experiences were tailor-made for them. This approach also involved providing the industry with timely feedback to better serve their clients and uphold high ethical standards.